eBay Essential Training

eBay Essential Training


With nearly 170 million members worldwide and close to a million people in the U.S. alone who report it as their primary or secondary source of income, eBay is a powerful resource. Gaining an advantage over competitors is key to the success of buyers and sellers, and eBay Essential Training offers tools to build this advantage. Mark Abdelnour shares invaluable insider tips on everything from understanding the eBay interface and bidding structure to searching for items to setting up individual auctions or a full-fledged eBay store. eBay Essential Training also teaches users how to best present items for sale, including how to prepare effective photos and descriptions, and provides an overview of fees, shipping methods, and pricing. In addition, the training offers advice on how to avoid scams and untrustworthy eBayers.

Table of contents

0. Introduction

• Welcome
  

1. Getting Started

• How did eBay begin?
  
• What can you buy and sell on eBay?
• What other auction sites are out there?
  
• Understanding the eBay interface
  
• Registering on eBay
• Registering on PayPal
  
• Password tips
  

2. Getting Help

• Search and index
  
• Contacting eBay
  
• eBay Learning Center
• eBay University
  
• eBay Security Center
• eBay communities
  

3. The Art of the Search

• Searching essentials
• Advanced searches
  
• Search modifiers
  
• Browsing categories
• Setting up favorite searches
  
• You ''Want It Now''
  

4. Understanding the Search Results Page

• Matching Categories and Related Searches
  
• Search Options
  
• eBay Stores
  
• Understanding the results
• Customizing your display

5. Reviewing Items

• Understanding item details
• Meet the seller and buy safely
  
• Describing the description
• Shipping and payment methods
  
• Ready to bid?
  

6. Before You Bid

• Knowing the item
  
• Asking the seller a question
  
• Checking seller feedback
• Watching items

7. Bidding to Win

• Straight bidding
  
• Proxy bidding
• Sniping
• 'Odd man in' bidding
  
• A bitter shill

8. Winning and Paying for Items

• You've won! Now what?
  
• You've lost! Now what?
  

9. Before You Sell

• Surf's up
  
• Doing a simple search
• Completed items
  
• About who?
• Talking to your neighbor
  

10. Choosing a Selling Format and Category

• Starting the selling process
  
• Choosing a selling format
• Categorically speaking

11. Writing Effective Titles and Descriptions

• The unimportant item title
  
• Item descriptions

12. Understanding the Auction Details

• Pricing and durations
  
• Private rooms and Lots
  
• Item locations
  

13. Pics and Tricks: Making Your Items Stand Out

• Cams and scans
  
• Using photo editing software
  
• Inserting pictures into your listing
  
• Hiring a listing designer
  
• Increasing your item's visibility
• Counters
  

14. Specifying Payment and Shipping

• Seller-accepted payment methods and preferences
  
• Shipping costs
  
• Payment instructions and return policy

15. Reviewing and Submitting Your Items

• Reviewing and submitting an item for sale
  
• Understanding eBay fees
  

16. Completing a Sale

• Watching the status of items for sale
  
• Communicating and checking feedback
  
• Shipping items
  
• Providing feedback about the buyer
  

17. The eBay Toolbar: Friend or Foe?

• Finding and downloading the eBay toolbar
  
• Using the eBay toolbar
  

18. eBay's Buddies

• Half.com
  
• eBay Motors
  
• eBay Express
  

19. Avoiding Scams

• Phishing scam
  
• Misleading titles
• Gold-plated shipping
  

Conclusion

• Goodbye

eBay Essential Training
eBay Online Training

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